ICE CREAM

Ice Cream is a streetwear brand founded in 2003 by Pharrell Williams and Nigo — two of the most influential figures in global urban culture. Born alongside Billionaire Boys Club, Ice Cream embodies Pharrell's playful, colourful and offbeat spirit: a vision of streetwear that refuses seriousness, embraces pop culture and celebrates creativity without limits. The brand's iconic graphics — roller skates, ice cream scoops, candy patterns — have become recognisable symbols of a certain vision of accessible luxury streetwear. For over twenty years, Ice Cream has collaborated with artists, brands and collectives worldwide who share that same DNA: the idea that fashion can be fun, precious and culturally relevant all at once. Available at EMPR in Pau and with fast shipping across France and worldwide.