Hélas Alicia Polo jersey Brown Multico

Alice Steps Across the Pitch: Literary Inspiration and Blokecore Style

A football jersey that quotes Lewis Carroll. The Parisian umbrella brand Hélas reimagines sportswear by covering this polo in an antique-style engraving of Alice. With detailed red hair, an oval medallion surrounded by baroque ornaments, fantastical characters, and fragments of Jabberwocky verses tucked into the margins, the artwork preserves the hatched lines of Victorian illustrations. Filtered through a fine grid inspired by 90s textured football jerseys, it blends library illustration with club kit aesthetics.

On the chest, a fine "hélas" lettering mimics period sponsor logos, while a woven striped black-and-orange crest—complete with the iconic umbrella and two characters—serves as the club badge. A standout piece that infuses the blokecore trend with genuine artistic vision.

Fit and Construction

In terms of construction, the polo adopts a regular fit, standard shoulders, and a hip-length cut, following the classic football jersey template (neither too fitted nor intentionally oversized).

• Collar and Neckline: A black ribbed knit polo collar enhanced with an orange piping detail opens into a crossover V-neck finished with white piping.

• Finishing Touches: The sleeves finish with black piping, and the hem is bound by a black band that frames the all-over print. The blue Hélas label signs the inside of the collar.

• Sublimation Printing: Crafted from 100% polyester, the fabric features an all-over sublimation print. Under heat, the ink transforms into gas and fuses directly with the fibers, delivering a crisp visual down to the seams without thickness or white areas.

Comfort, Fabric, and Performance

Designed for both urban life and sports:

• Breathability: Polyester dries quickly, stays lightweight, and efficiently wicks away heat, ensuring optimal comfort whether you are chilling on a terrace in peak summer or playing a five-a-side match.

• Durability: Because the ink becomes part of the fiber, the graphic won't crack, peel, or fade over time through washes, outperforming traditional screen printing.

• Practicality: The near wrinkle-free fabric holds its shape even when pulled straight from a bag, making it an effortless piece for traveling or busy days. The woven chest crest stays neat over time with no fraying threads.

FAQ

• What size should I get?
 The cut follows a classic football shirt. Take your usual size for a drape close to the lookbook, or size up if you want a roomier 90s-kit feel.
• Will the print fade in the wash? 
No. Sublimation dyes the polyester fibre directly, so there’s no ink layer on the surface to crack or flake. Washing at 30 °C inside out keeps the colours sharp.
• Can I actually play football in it? 
Yes, the light, breathable polyester is made for it. But the piece is mainly designed for everyday wear, as a polo in its own right.
• Is the crest embroidered or printed? 
It’s a woven patch stitched onto the chest, adding texture against the fully printed jersey.