Badfriend is a Californian skate brand founded in 2015 by Mexican-American Gyro Garcia. Although the brand has proven itself in the skate scene, Badfriend rose to prominence in the early 2020s thanks to its jeans featuring a Bapesta-style logo on the crotch. Badfriend clothing is often characterised by heavy prints, variations on well-known designs, and a mix of sportswear, streetwear, and eccentric accessories. In recent years, Badfriend has collaborated with brands such as Always Do What You Should Do, Motherlan, Corteiz, Nike... and almost every item sold on its website sells out instantly.