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Heresy london
Folklore and Contemporary Art
HERESY is a British brand born in 2012 that builds its identity around folklore, myth, and cultural storytelling. Each seasonal collection dives into the forgotten rituals, symbols, and stories that shaped local traditions, reinterpreting them through a modern, handcrafted lens.
Beyond clothing: a cultural ecosystem
HERESY operates as a creative platform rather than a simple clothing brand. Alongside its garments, the collective produces handmade art objects, curates events and music projects, and publishes small-press books and zines. Each project expands the brand’s world — a blend of mysticism, craftsmanship, and London street culture.
HERESY has worked ethically and consciously since day one, long before sustainability became a trend. All jersey products are custom-made with exclusive fits, pre-washed to avoid shrinkage, and crafted from heavy, high-quality cotton. Production takes place in a trusted small-run factory in Asia, where working conditions meet the brand’s fair standards.
HERESY stands as a model of integrity — merging folk heritage and modern craftsmanship into wearable culture.
HERESY at EMPR
Discover HERESY London at EMPR.Store — a selection of pieces that capture the brand’s distinctive mix of mythology, art, and modern streetwear. A label for those who see clothing as both storytelling and exploration.