From the Plaza to the Pitch
Adidas Skateboarding x Wall Street x Olympique Lyonnais
yon has always been a city of contrasts – where haute gastronomy meets underground art, and where football chants echo not far from the sharp clack of skateboards on marble. With the Adidas Skateboarding x Wall Street Skateshop x Olympique Lyonnais, wo seemingly distant worlds collide. It’s more than just a collaboration; it’s a cultural manifesto born in the heart of France’s second city.
Lyon’s Skateboarding Epicenter
Wall Street
Since 1998, Wall Street Skateshop is an institution. Located in the heart of Lyon, it is not just a store: it has become a meeting point, a refuge for several generations of skaters, and a must-visit address for visitors from around the world. If Lyon has earned its reputation as a skate city, it's thanks to them.
the legendaryHDV Plaza – Place de l’Hôtel de Ville has become the riders’ favorite playground. Its marble, polished by countless tricks, stands as a signature of the city, immortalized in dozens of cult videos. Wall Street is the echo of this spot, the common thread linking local culture to a global scene.
A Legacy on the Pitch
L’Olympique Lyonnais
Founded in 1950, l’Olympique Lyonnais is a giant of French football. Seven-time consecutive Ligue 1 champion between 2002 and 2008, the club has built a strong identity shaped by discipline, youth development, and passion. Its home ground, the Groupama Stadium, is more than just a sports venue: it is a symbol of pride for an entire region.
Beyond trophies, OL has nurtured a deep bond with its community. The supporters, the “Bad Gones,” and the popular culture surrounding the club fuel a collective identity, where football goes beyond sport to become a matter of the heart..
Enter adidas. The brand has long been adept at weaving local culture into global narratives. With this capsule, adidas Skateboarding bridges the stylistic gap between the football pitch and the skate plaza, celebrating Lyon as a city that thrives on passion, creativity, and movement.
The collection Wall Street x Olympique Lyonnais is made up of pieces that are both functional and rich in symbolism. Each product tells a story, borrowing from the vocabulary of sport and skateboarding to create a shared language..
Centennial 85 Low ADV
The sneakers
A skate-ready reinterpretation of a classic silhouette: white leather and suede, mesh tongue, vivid pink accents, and insoles featuring artwork inspired by HDV Plaza. Durable, stylish, and unmistakably Lyon..
This Centennial 85 Low ADV reimagines an iconic silhouette by infusing it with a modern spirit that blends basketball, skate, and streetwear influences. It is crafted from premium leather and incorporates the signature asymmetrical lines of the original model. It stands out with its double-layered toe cap and reinforced stitching, delivering enhanced durability tailored for skateboarding.
Comfort is equally prioritized: the molded EVA insole provides excellent cushioning, while the gum rubber outsole ensures optimal grip. The Ftwr White colorway with Active Pink accents pays tribute to Lyon’s football culture and urban energy. Of course, it also features the iconic logos of OL and Wallstreet.
Football heritage reimagined
The jersey
The WS x OL Jersey, is not your average kit. Crafted from breathable piqué, this jersey merges the aesthetics of streetwear with the proud symbols of Lyon. Football roots, reimagined for the concrete..
This jersey fuses two iconic worlds: skate culture and football heritage, drawing inspiration from classic football kits with the OL crest and WallStreet logo embroidered on the front. On the back, a large graphic pays tribute to a legendary skate spot in Lyon, firmly rooting the piece in urban culture.
Comfortable and versatile with its regular fit and crew neck, it’s designed to be worn both on the board and in everyday life. A statement piece that embodies the vibrant energy of skateboarding and football united.
Comfort and identity
Crewneck & sweatpant
Made from premium French Terry, the crewneck and sweatpants feature a loose, comfortable fit. References to the regional code 69 and the HDV lettering root them in local culture, while their clean design makes them universally appealing.
The WS OL Sweatpant in Grey Five is crafted from heavyweight cotton fleece to deliver both comfort and freedom of movement. Inspired by vintage football tracksuits, it features a relaxed fit with ribbed cuffs at the ankles. Embroidered logos complete the design, highlighting the connection between skate culture and the world of football.
The WS OL Crewneck in Light Solid Grey and Grey Five draws inspiration from Adidas’ sportswear archives while adding a modern twist. Its classic crew neck, oversized fit, and colorblock style with contrasting piping emphasize a retro-football aesthetic. Embroidered Adidas, WallStreet, and OL badges give the piece a bold and distinctive identity.
Worn together or separately, these two essentials embody the spirit of community and creative energy that unites football and skateboarding in a streetwear vision that feels unmistakably modern.
The lion as a symbol
6-panel cap
The finishing touch, the unstructured grey cap, proudly displays OL’s iconic lion — the emblem of a city and its team. Minimalist yet powerful, it completes the collection with precision..
Crafted from durable cotton twill, this cap features a classic 6-panel construction that ensures comfort and support. The design stands out with the Olympique Lyonnais crest embroidered on the front and the WallStreet logo on the side, strengthening its urban and athletic identity..
To bring this collection to life, adidas produced a campaign film featuring four team riders – Jenn Soto, Shin Sanbongi, Tim Debauche, and Miles Silvas – sneaking into the Groupama Stadium for a clandestine session. Between tricks on the concrete, chases with security, and tongue-in-cheek humor, the video perfectly captures the essence of skateboarding: free, bold, and irreverent. This visual narrative echoes a simple truth: Lyon has always been an open-air playground where skateboarding and football coexist.
What makes this capsule unique is its authenticity. Every detail – from the “69” postal code to the HDV graphics – reflects a genuine connection. This is not a parachuted collaboration, but a heartfelt celebration of two Lyon institutions that share the same energy: movement and passion.
In conclusion, this capsule is not just a hybrid wardrobe between stadium and street. It is a statement of identity, a way for Lyon to reaffirm its role in global culture. With Adidas Skateboarding as the catalyst, football and skateboarding unite to tell a common story: that of a city where passions don’t overlap, they add up.
The official release is scheduled for the night of September 19–20, 2025, at midnight. The event promises to bring together skaters, supporters, and creatives.
