{"product_id":"butter-goods-mohair-skully-beanie-woodland-camo","title":"Butter Goods Mohair Skully Beanie Woodland Camo\n","description":"\u003ch2\u003eMilitary camo reworked into a fuzzy knit texture\u003c\/h2\u003e\n\u003cstrong\u003eButter Goods\u003c\/strong\u003e, the Australian label born out of skateboarding, takes the woodland camo pattern here, a direct nod to military gear and the workwear aesthetic that's run through streetwear for decades, and reworks it into an all-over knitted jacquard covering the entire beanie. The result breaks away from the flat camo prints found on standard printed apparel: the mohair-style yarn gives the pattern a blurred, fuzzy texture, almost bleeding into itself rather than holding sharp edges. It's a play between a historically utilitarian pattern and a much softer, more fashion-forward material, a contrast that speaks directly to anyone chasing a camo that stands apart from the classic military reproduction. The bright orange woven Butter label on the cuff signs the piece without ever breaking the overall aesthetic of the pattern.\u003cbr\u003e\u003cbr\u003eThe mohair-style acrylic on this beanie delivers an instantly recognizable fuzzy hand-feel, far from the tight, smooth knit of standard beanies. The all-over jacquard, as the maker calls it, keeps the camo pattern consistent across the entire crown, with no duller or less worked-out zone. The skully fit, with no fold or cuff, sits directly against the skull for a close, low silhouette, the opposite of the oversized, wide-cuff beanies seen elsewhere. Finishing is clean around the whole circumference, no loose threads at the closing seam, a real quality marker compared to mass-produced, low-cost knit beanies.\u003cbr\u003e\u003cbr\u003eThe mohair-style texture brings real warmth without weighing the head down, a real plus for a beanie in daily rotation through the cold months. The acrylic yarn resists standard pilling far better than less refined knits, and keeps its fuzzy look even after multiple washes, without flattening out or losing volume. The skully fit, with no rigid structure, naturally molds to head shape without ever feeling tight, immediate comfort with zero break-in period needed. This is a piece built to hold its shape and softness through a full season.","brand":"BUTTER GOODS","offers":[{"title":"One size","offer_id":58440427766024,"sku":"BGQ326960201","price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0672\/5700\/8392\/files\/butter-goods-mohair-skully-beanie-woodland-camo.webp?v=1786720318","url":"https:\/\/empr.store\/en\/products\/butter-goods-mohair-skully-beanie-woodland-camo-en","provider":"EMPR.store","version":"1.0","type":"link"}